Like many large tech companies, Google has a yearly conference, called Next. This year’s conference took place in recently in San Francisco, and there is a lot to be learned about the future of marketing from it. Of course Google […]
This week, I’m teaching a module on video to my classes at BCIT. I believe that video is one of the most under-utilized marketing tools out there for small businesses and bloggers. People are just terrified of it for some […]
Gentle reader, we are doing a “best of The Art of the Business” week, so no new posts this week, but rather, I am dusting off and re-sharing popular posts from my past. Originally posted on May 28, 2013 Let’s […]
One of my all-time favourite conferences is returning to Vancouver! I’ve been to two Art of Marketing Conferences over the last couple of years, and I found both of them incredibly inspiring. In addition, I learned so much! The kinds […]
I have a cool infographic to share with you today about trends in marketing for 2014. Here’s how they break down: Mobile First: Businesses need to be designing mobile interfaces first, and then scaling up desktop websites. Companies with younger or […]
I spent the day yesterday in a room at the convention centre with a thousand or so of my fellow marketers, at The Art of Marketing Conference. Now, I went last year, as well, and so I was totally stoked […]
Back a few months ago, I did an interview with Alyson B. Stanfield for her Arts Biz Blog. Alyson is someone who’s been on my radar for years–I’ve been following her blog and following her on Twitter pretty much since […]
R ecently, a colleague asked me, “What was the most rewarding mistake you ever made in business?” It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to […]
Happy Wednesday! I have a very light-hearted infographic for you today. There are about a million websites on the internet with guys who are trying to sell you the formula to make your post or YouTube video go viral. The […]
Last year, I had the opportunity to attend a conference called The Art of Marketing. This was unlike most of the smaller, grass-roots conferences I attend, as the docket consisted of 5 social media superstars: David Usher, Mitch Joel, Randi […]