Are You Connected? Pt 2
Last week I wrote a post on how important it is to make sure that your website and all your social media are connected to each other. I had a few questions after I posted it, mostly along the lines […]
1,000 True Fans
I recently read this brilliant blog post by Kevin Kelly at The Technium, and felt compelled to share it with you: One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, […]
What I did for love
Three or so years ago, I had a business meeting with two old friends. I’ve know Kennedy Goodkey so long, I don’t even remember how we met, and Craig March and I did a really terrible play together many years […]
Top Posts of 2009
Here are the top 10 blog posts in 2009: 10: Is Bigger, Better? Matt DeMera and I had set this up: he had a new blog, and in an effort to introduce his new blog, and do some cross-promotion, we […]
Happy New Year! Celebrate! Appreciate!
Happy New Year! Welcome 2010! Over the last week or so, I’ve noticed a bit of a trend on people’s Facebook status updates and Tweets. Seems like 2009 is a year many people would rather forget. The effects of a […]
The Face of BC Arts Cuts
It’s now been about four months since our community experienced a huge upheaval: major cuts to our funding in the arts and non-profit sector. If you are a regular reader of my blog, you’ll know that I’ve written about this […]
How to Measure Effectiveness of Your Marketing Campaigns (Guest Post by Gagandeep Singh)
Measuring the effectiveness of marketing campaigns is imperative to determine how successful it is. But still, most business owners don’t track their marketing campaign results and keep on spending their money, without knowing whether the campaign is effective or not. […]
When your artist and your marketing department are at odds (guest post by Alfred DePew)
I’m a writer, a writer of fiction. Fiction contains dialogue. People talk to each other in stories. We all know that. What took me some time to realize is that the conversations going on in my head about my own […]
On Going it Alone…
I’ve been thinking a lot lately about the business we are in and how hard it is to continuously be motivated. As artists, we are one-man-shows, chief cooks and bottle-washers. For the most part, when we write that song, sketch […]
Creating an email signature
Last week, I got an email from Simon. This, in and of itself, is not strange, given that we work together. A lot. What was new was this spiffy signature: I took a screenshot and converted it to a .jpg, […]