My Makeover
Welcome to my shiny new website! This makeover has been a long time coming. Many, many months ago, I realized that my blog, The Art of the Business, was getting several hundred hits a day, while my website was getting […]
3 Tips to Find the Best Keywords for Your Blog Posts Using Google Keyword Tool
This week’s last post on Google and SEO is a second guest-post by Alex Papa. His follow-up to Monday’s post outlines how to find your best keywords for Search Engine Optimization.
Search Engine Optimization (SEO) can be frustrating, particularly for bloggers who are only interested in providing great content to readers. The internet is filled with systems, tools and the supposed ‘secrets’, all promising to help move your site to the top of search results. Distinguishing between proper and nonsense advice is complicated for the beginner and intermediate webmaster equally.
Google AdWords Grants: NFPs in the US
Another example of a really great program that is not available to us here in the Great White North. From the Google Grants website: Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. […]
Fundamental Keys to Expand Your Readership
This week is all about SEO and Keywords. First up, a guest post from Alex Papa on how to get eyeballs to your blog or website. Enter the ‘Blogosphere’: a world where corporate minds and marketers of all kinds congregate […]
“Crowdsourcing” Your Next Production
Crowdsourcing is not a new concept. According to Wikipedia, Crowd Sourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call. The term […]
Blogging to Drive Business
I first met Rebecca Bolwitt in November of 2008. We sat on a panel at the GVPTA’s Making a Scene Conference with Simon called Marketing Using Web 2.0. I guess one of the things that really struck me about her […]
Mobile Tagging: Posters?
In March, I got this cool package in the mail. It was called Stickybits, and here’s what was in it:
Arts Organization Website Essentials: The Main Three Questions
A guest post by Brian Seitel. Recently Rebecca Coleman posted on her blog a link to an article describing the most essential elements of a website for an artist. Individual artists often have different goals than arts organizations, and as […]
Creating Young Ambassadors
The topic of creating an audience for the future is one of keen interest to me. And is to a lot of folks who know that they will eventually rely upon the youth of today to fill our theatres tomorrow. […]
Can SMS Save Our Souls?
While in Australia, I had a few conversations with folks there about how they are using SMS messaging to get bums in seats. One gal I met at one of my workshops said “If I get a text message from […]