I got a last-minute request on Monday to do an interview with a local radio station about Social Shopping. I’ve been learning quite a bit about these services lately, so I thought I’d pass some of that information on to […]
I just LOVE it when I get these kinds of emails: Dear Rebecca, I’m an avid reader of your blog, and I love your new look. It’s obvious to me that you haven’t missed a beat and you’re still doing […]
Ever wanted to experiment with Google’s Pay-Per-Click ads, but been too scared to try? Here’s your chance. Until December 31, you can access $100 in free advertising to try out Google AdWords. If you’re not familiar with Google’s AdWords feature, […]
There’s a new social network on the block. The brainchild of Chris Hughes, one of the founders of that social network you may have heard of, Facebook, Hughes says he wants Jumo to “do for charities what Yelp did for […]
Today, I interview Ling Chan, Social Media Manager at The Vancouver Opera. I have long been a fan of the VO’s forward-thinking and cutting-edge social media marketing techniques (which resulted in a Georgia Straight Best of Vancouver pick for Best […]
The blogosphere has been especially generous to me this week, so I thought I’d share some of it with you. ”In the theatre, the key audience demographic is women in their 40s to 60s. As a result, it’s helpful to […]
As you know, I recently got a redesign done on my website. One of the books I read in preparation for this is Steve Krug’s Don’t Make Me Think. Have you ever heard of Useability? Useablity is the study of […]
I recently read this this fabulous post over on 2amt by Trisha Mead: Kill the Adjective- 3 Reasons to Make Your Descriptions as Action-Packed as Your Plays. In it, Trisha advocates us to get rid of adjectives when writing our […]
This week is all about SEO and Keywords. First up, a guest post from Alex Papa on how to get eyeballs to your blog or website. Enter the ‘Blogosphere’: a world where corporate minds and marketers of all kinds congregate […]
You know how us marketing types LOVE the numbers. We’re all about ROI and who’s coming to our shows and who’s buying the tickets, and what methods of marketing are working and which are not. I came across this the […]