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2009 is all A-Twitter!

January 5, 2009

Welcome to 2009! I’m back after a couple of weeks that included family time, being unable to leave the house because of record amounts of freak snowfall, and finally, four days of doing nothing on a Gulf Island. I have […]

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Posted by Rebecca ColemanPosted in Business of Arts, Marketing Ideas, Twitter
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The gospel according to Simon

December 15, 2008

As the December comes to an end, we begin to turn our attention to the unvarnished potential of the new year.  What’s next? How do we fill the theatre?  Well, my dear pal, Simon Ogden (of The Next Stage) wrote […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, Marketing Ideas
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How do you thank your clients?

December 12, 2008

As the year winds down, I am finding myself embroiled in Excel spreadsheets of names and addresses. It’s that time of the year–to say thanks to your clients. I struggled a lot with what my Christmas/end of the year communique […]

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Posted by Rebecca ColemanPosted in Business of Arts, Marketing Ideas
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What the Tweet?!?? A rookie’s guide to Twitter

November 21, 2008

You’ve probably heard of Twitter. It is rapidly becoming extremely popular–some say, even more popular than Facebook. If you’re wondering what all the hoopla is about, and what the point is of joining another huge time-waster, read on! For this […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, interview, Marketing Ideas, Twitter
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I feel like a gospel preacher…

November 15, 2008

I’m still buzzing. Yesterday afternoon, I got to be part of a panel on Marketing Using Web 2.0 at the GVPTA’s annual Making a Scene Theatre Conference (see previous post and its shameless fawning over Daniel MacIvor). I am always […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, E-Newsletters, Facebook, Marketing Ideas, Websites
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Daniel MacIvor and I are in some good company.

November 13, 2008

It’s no secret that Daniel MacIvor is my favorite Canadian male playwright. If I had a buck for every time I’ve performed This Is A Play, I’d… well, I could buy a pizza, for sure. The esteemed Mr. MacIvor is […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, Business of Arts, Facebook, Marketing Ideas, Websites
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E-newsletters

November 7, 2008

I probably don’t need to sell you on the idea of having a newsletter. I’m pretty sure you’re already aware of the relationship-building potential of having a newsletter for your theatre company or arts-based business. I don’t like the hard […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, E-Newsletters, Marketing Ideas
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Creating meaningful blog connections

September 28, 2008

(Originally published on September 22, 2008 on The Next Stage) On August 10, 2008, in the wee small hours of the morning, a propane station blew up in Toronto. The video and the information was all over the internet long […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, Business of Arts, Marketing Ideas
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Becoming more bloggable

September 28, 2008

Originally published on August 26, 2008 on The Next Stage) If you google Vancouver blog, the number one hit is Miss 604. Rebecca Bolwitt is a born-and-bred-in-Vancouver professional blogger and podcaster, whose Vancouver-centric blog garners 40,000-50,000 unique visitors a month. […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, Business of Arts, Marketing Ideas
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Welcome to the blogosphere

September 28, 2008

Originally published July 29, 2008 on The Next Stage) To listen to the interview in its entirety, click here. (27 minutes) If you are reading this, you already have at least a handshake acquaintance with blogging (given that it’s published […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, Business of Arts, Marketing Ideas
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