Three years ago, on July 1, 2014, the Canadian Anti Spam Legislation came into effect. Otherwise known as CASL, the law is attempting to regulate the amount of spam we get in our inboxes. It’s kind of crazy and awe-inspiring […]
When I talk about email marketing in my classes, I sometimes get baleful stares. “Isn’t email dead?” they wonder. “Isn’t this a class on social media?” Email marketing is most definitely not dead. I get it, everyone obsessed with the […]
I’ve recently had the opportunity to take Constant Contact for a test drive, and I wanted to report back on what my experience has been. About a month ago, I started up a new e-newsletter. It’s focus is blogging. Basically, […]
It’s tough out there! With Facebook’s organic reach being so little these days, many people are returning to the old-school ways: an old-fashioned email list. Now, I know you’re probably concerned about CASL, and you have every right to be. […]
As of July 1, Canada’s Anti Spam Legislation (or CASL) comes into effect. Basically, if you are running some kind of email list through MailChimp, Constant Contact or iContact, you need express permission from the people who are on that […]
Having an e-news list and sending out e-newsletters has always been an important part of most business’ social media marketing plans. But in this era of Facebook restricting views (unless you pay), e-newsletters are more important than ever. People are […]
I have a cool little tool to introduce to you today. If you’re anything like me, you probably sign up for tons of email newsletters. I have ones I subscribe to that are about social media, some about shopping and […]
I love my gmail. Love it! Seriously. While I’ve had an account for quite a while, over the last couple of years, I’ve gone 100% over to gmail with all of my email. I can stream all of my email […]
It’s like dejavu all over again… I’m pretty sure I’ve already made this video. But with all the new changes to the Facebook interface, things have changed again. Why would you want to install a MailChimp Signup on your Facebook […]
I‘ve been writing a monthly e-newsletter for three years, now. It took me a while to find my niche for the e-newsletter, but I’m fully into it now: every month, I share a “Social Media How-to.” I started thinking recently, […]