What I’m about to say next will probably not shock, or come as a surprise to you: Social Media moves fast. Over the last couple of years, I have discovered more breaking news through my Twitter or Facebook streams than […]
It’s been an interesting week in Social Media. I love looking at case studies, and today I have two for you. ChapStick Chapstick recently launched a new ad campaign. It’s a photo of a woman’s butt (wearing jeans) as she […]
A couple of days ago, I received this email from Scott Heiferman, the Co-Founder and CEO of Meetup.com. Meetup.com is a powerful example of the good that came from the horrific events of September 11, 2001, so I’m sharing it with you today. Fellow […]
Obsessed. Completely in love and obsessed with a new social network. I need to shout it from the blog. I don’t know if you ever did this, but at various times in my life, I have created inspiration boards. You […]
In July, I put up this post: Three Twitter Analytics Tools. At that moment, I had just been using this new Twitter analytics tool called Crowdbooster for a couple of days. I’ve had the chance to really put it through […]
Content is King. Always add value. Make your blog sticky. I hear these things come flying out of my mouth when I’m teaching. Check into almost any blog on social media, and you’ll find those words somewhere in the posts. […]
Social Media Marketing: it’s a brave new world. As an artist or a small business owner, you are probably feeling increasing pressure to get involved with social media. You hear warnings all the time: “your customers are on Facebook and […]
I met Sandra Oldfield back in February at the Eat.Drink.Tweet Conference in Penticton. A special conference held for foodies, winemakers and other folks in the culinary tourism industry, it was a blast, and I have been keeping in touch with […]
I‘ve know and admired Devon Smith for the last couple of years. We met on Twitter. What I love about Devon is that she is a numbers gal: in this nebulous world of social media marketing for the arts, the […]
The other day, Mary posted this question on my Facebook page: So, Mary, this one’s for you. I did a bunch of highly unscientific research, namely, I put Mary’s question out to my networks. What I found was, that, overwhelmingly, […]