Do you ever realize you’ve been doing a thing for a while, but you’re not entirely certain as to why you’re doing it? I was talking to one of my classes the other day about content curation vs content creation, […]
Writing a book is a fantastic way to build your personal brand. First of all, it gives you credibility: you can now refer to yourself as “the author of.” Secondly, your book can help to build other sections of your […]
I have been working as a freelance publicist for the last 10 years or so. My job as a publicist is to get the traditional media to write stories about my clients. Now, over the last 6 years, I have […]
Last week, we talked about the “what,” but this week, we’re going to look at the “why.” Hopefully by now, you’ve been thinking about what your personal brand is, and it’s starting to become clearer to you. It’s important to […]