When I talk about email marketing in my classes, I sometimes get baleful stares. “Isn’t email dead?” they wonder. “Isn’t this a class on social media?” Email marketing is most definitely not dead. I get it, everyone obsessed with the […]
I’ve recently had the opportunity to take Constant Contact for a test drive, and I wanted to report back on what my experience has been. About a month ago, I started up a new e-newsletter. It’s focus is blogging. Basically, […]
I have an awesome infographic to share with you today. I often get asked “best practices” type questions, like how often should you post to social media? One of the reactions I’ve noticed with Facebook’s algorithm change is that many […]
As of July 1, Canada’s Anti Spam Legislation (or CASL) comes into effect. Basically, if you are running some kind of email list through MailChimp, Constant Contact or iContact, you need express permission from the people who are on that […]
Having an e-news list and sending out e-newsletters has always been an important part of most business’ social media marketing plans. But in this era of Facebook restricting views (unless you pay), e-newsletters are more important than ever. People are […]
I love my gmail. Love it! Seriously. While I’ve had an account for quite a while, over the last couple of years, I’ve gone 100% over to gmail with all of my email. I can stream all of my email […]
I probably don’t need to sell you on the idea of having a newsletter. I’m pretty sure you’re already aware of the relationship-building potential of having a newsletter for your theatre company or arts-based business. I don’t like the hard […]