When I talk about email marketing in my classes, I sometimes get baleful stares. “Isn’t email dead?” they wonder. “Isn’t this a class on social media?” Email marketing is most definitely not dead. I get it, everyone obsessed with the […]
They might seem old-school, but e-newsletters are really important marketing tools. You see, people have to sign up for them, so they land in people’s inboxes. That’s a great privilege to have. Still, even though people sign up for your […]
It’s tough out there! With Facebook’s organic reach being so little these days, many people are returning to the old-school ways: an old-fashioned email list. Now, I know you’re probably concerned about CASL, and you have every right to be. […]
I did a workshop a week ago at the Port Moody Arts Centre. Among the attendees was Cam Anderson, whose business, MyArtClub.com, did a survey a few years back with buyers of fine art. It’s a very interesting report, and […]
It’s like dejavu all over again… I’m pretty sure I’ve already made this video. But with all the new changes to the Facebook interface, things have changed again. Why would you want to install a MailChimp Signup on your Facebook […]