Mast week, I put up a post about Facebook’s new Call to Action button. This is a button that creates a call to action on your Facebook page. Well, there’s a second call to action feature that Facebook has recently […]
I spent the day yesterday in a room at the convention centre with a thousand or so of my fellow marketers, at The Art of Marketing Conference. Now, I went last year, as well, and so I was totally stoked […]
R ecently, a colleague asked me, “What was the most rewarding mistake you ever made in business?” It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to […]
I have been procrastinating writing this post. Why? Confession time: I have “issues.” Yeah, I know, who doesn’t, right? But the weird thing about me is that I work in marketing, and yet I am abysmal at marketing my own […]
Ah, I love the smell of a new year. It’s exciting that there are twelve months ahead of me that I have not yet managed to screw up in any way. I don’t know about you, but I’ve been pretty […]
This report landed in my inbox last week, and it is just too darn good not to share with y’all. I am sharing this with you for a very specific reason: Kazia and I have a new potential client and […]
A couple weeks back, I did a presentation on YouTube at #SocialHRCamp. Jeremy, one of the participants, told me about this video. Nike gave a YouTube filmmaker, Casey Neistat, a bunch of cash to make a movie on his interpretation […]
I have recently discovered Mad Men. It started at Christmas, but I’ve now watched the entire series to date. If you’ve not watched Mad Men yet, the show is a drama that follows the adventures of a Madison Avenue Advertising […]
Today, we continue our series on how to market your Fringe show! As ever, feel free to share your best Fringe marketing tips in the comments below! Publicity and PR: Deb Pickman recently offered a workshop on this topic here […]
I’m a writer, a writer of fiction. Fiction contains dialogue. People talk to each other in stories. We all know that. What took me some time to realize is that the conversations going on in my head about my own […]