Social Media 2017
The year is coming to a close, 2017 is just a few weeks away. 2016 was certainly an interesting year in social media. Some things happened that I would have never predicted: namely the loss of some pretty big social […]
Instagram Stories Adds Boomerang, @Mentions & Links
Okay, so Instagram Stories just gets better and better. As a wrote a few weeks back, I have nearly abandoned Snapchat since Instagram Stories came along. For me, there are just so many more advantages to InstaStories: higher views, better […]
Creating a Social Media Marketing Plan [Infographic]
With my classes, currently, we are moving into that time of the semester where we are beginning to create social media marketing plans. I would encourage anyone out there who is using social media to market their business to have […]
Which Social Media Tool is Right for Which Demographic? [Infographic]
Let’s talk niche markets and strategy. Let’s say you need to drive a screw into a wall to hang a picture on. Could you use a hammer to do that? Sure. Probably. But it wouldn’t be the best way to […]
Finding Balance in your On- and Off-line Life
A couple of weeks ago, I wrote about a transition I’m currently going through. You’ll see more about this in the coming weeks as it unfolds, but on Friday last week I had a coaching session with Vicki McLeod about […]
Instagram Stories: Real Competition for Snapchat?
About a month ago, Instagram introduced something called Instagram Stories. Now, if you are a Snapchatter like I am, you’ll notice that Instagram Stories are basically exactly like Snapchat. They work almost exactly the same. Here are a couple of […]
What Works Now: 9 Content Trends Advertisers Cannot Afford to Ignore [Guest Post]
Gentle reader, I have been away in Chicago all last week attending Sage Summit. I’ll be back with a wrap-up post a bit later this week, but for now, I’m trying to catch up on work and prep to go […]
4 Ways to Get Your Employees to Help with Your Social Media
Social media in the workplace. I imagine there are still places that ban (or try to) it. I get it–I often find myself, in the middle of a task, cruising around on Facebook, and think “how did I get here??” […]
Ideal Lengths for Online Content [Infographic]
I have a quick and fun infographic for your Friday! Truthfully, it’s not enough any more to just do one kind of social media. These days, if you’re not promoting your stuff across channels, you’re sunk! You can’t put all […]
8 Social Media “Don’ts” [Infographic]
I’m someone who spends a great deal of time on social media. I have to–it’s my job. And there are days when I shake my head… and wonder “what were they thinking when they posted that??” Friends are, of course, […]