When I teach workshops and classes, I often start by talking about the changes that are currently happening in the world of marketing.
We are increasingly moving from a state of “push” marketing to “pull” marketing, the main difference between the two being that push marketing gets in your face, even though you might not be in the right demographic, or, indeed, interested. Push marketing is not working well these days, because it turns us off. We hate the high-pressure sales tactics.
“Pull” marketing, on the other hand, is the way the pendulum is currently swinging. Pull marketing is based on word of mouth, value-added marketing, and search engine optimization. For example, if I need a carpet cleaner, I’ll either a. Google “carpet cleaner Vancouver” and see who shows up in the first page of my search, or b. put a note on Facebook or Twitter asking if any of my friends have recently had their carpets cleaned, and can recommend someone good.
I stumbled over this infographic on Mashable the other day, and it illustrates this point perfectly. Check it out.