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Arts Marketing Archive

They don’t call it a “revolution” for nothing

August 17, 2010

Okay, seriously, this is cool. A new company called Pay with a Tweet has figured out a way to barter Tweets for stuff. For example, The Globe and Mail published this story yesterday about the Ottawa Indie band called hotshotcasino. […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, Marketing Ideas, Social Media, Websites
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State of the Fringe: David Jordan

August 4, 2010

Today, in the second part of my week-long series on the State of the Fringe, I interview David Jordan, the Executive Director of the Vancouver Fringe Festival. RC: Tell us a bit about the Vancouver Fringe. DJ: This is our […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, interview
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Stand-Out Advertising

July 30, 2010

I’m reading Seth Godin’s Purple Cow right now. I’m about 20 pages in, and it’s making my brain ping off in all directions. It’s brilliant. Seth talks about what he calls the TV-Industrial Complex. Basically, TV advertising was king. If […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, Marketing Ideas
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Does your book match its cover?

July 28, 2010

Last week, I almost didn’t eat dinner at what is, quite possibly, the best restaurant in Kelowna. Quick back story: I was in the Okanagan for the premiere of The Beast of Bottomless Lake at the Okanagan Film Festival on […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts
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Fringe Marketing for Dummies Pt 2

July 26, 2010

Today, we continue our series on how to market your Fringe show! As ever, feel free to share your best Fringe marketing tips in the comments below! Publicity and PR: Deb Pickman recently offered a workshop on this topic here […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, Facebook, Twitter, Websites, YouTube
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Fringe Marketing for Dummies

July 23, 2010

Here in Vancouver, there are 86 productions in The Fringe this year. Now, you aren’t going to be competing with every single one of those at any given time, but certainly you will be competing with some. On top of […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, Marketing Ideas
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The E-Myth

July 12, 2010

Ah, summer’s here. My schedule is slower, I’m only working a couple of hours a day. After that, I am mostly pool- and park-side with my 7-yr-old son. There are certainly worse ways to spend a summer. While he’s doing […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Book Review, Business of Arts
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The Beast of Bottomless Lake

July 9, 2010

I don’t usually talk about projects that I’m doing publicity for, but this one is different. The Beast of Bottomless Lake is a feature film that I have been involved with for about four years, now. It has finally been […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts
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In search of inspiration

July 7, 2010

I think any blogger will agree with me on this one: finding inspiration to write is certainly the most difficult part of blogging. Having to come up with fresh content all the time is a big challenge. So, I’m going […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Blogging, Business of Arts, Social Media
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One more reason why you should be online

July 2, 2010

Why? According to Arts and Entertainment Infozine: People who participate in the arts through electronic media are nearly three times as likely to attend live benchmark arts events as non-media participants. What does this mean? Well, in the States, The […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, Marketing Ideas
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