If there’s one thing, more than any other, that makes my job frustrating, it’s the fact that nothing ever stays the same. Rules in my world change almost on a daily basis. The Facebook algorithm, the Google algorithm, new social […]
Twitter has always been at the top of my list of favourite social media tools for business. Twitter, unlike Facebook, offers unlimited connection. First off, Twitter is an open network so your followers don’t have to ask for permission to […]
My current obsession is content curation versus content creation. When you’re creating new content for your Facebook, Twitter, Instagram, what are the rules? We all know that cute animals and inspirational quotes win the internet. But are they appropriate for […]
It’s probably happened to all of us at some point or another: someone has posted a photo of us to Facebook or Twitter that is, shall we say… less than flattering? Beyond that, photos can actually do harm. One of […]
I should start off this post with a quick administrative note. I’ve been posting to this blog 2-3 times a week for the last, oh, 7 years or so, and this month, I’m shaking it up a little. I’m doing […]
Happy Friday! I have a great infographic to share with you today, and we’ll get back to our #UnderstaningAnalytics series next week. Blogging is an incredible way to grow your business, and drive traffic to your website (if you host […]
I‘ve been blogging for a while, now, and sometimes I have these moments, where, after 800 or so blog posts, I ask myself “have I written that one yet?” What follows is a search, and sometimes I have, and sometimes I […]
I had the opportunity to study psychology for a couple of years in university. I always liked it. It’s incredibly fascinating to me to “get under the hood” so to speak and see what it is that drives humans to […]
Ah, Facebook. Love it or hate it, it’s still the macdaddy of social media. If you’re struggling with getting views on your page due to Facebook’s algorithm, the answer is to put effort into increasing your engagement. Well, actually, Facebook […]
Last week, I wanted to take my son to a baseball game. I checked online, and it looked like the game might have been sold out, but there was nothing on the website that indicated that is was categorically sold […]