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Social Media Archive

KONY 2012 (Part 1: Social Media Case Study)

March 12, 2012

This past week, the world witnessed what is likely the most powerful social media campaign to date. In case you were under a rock (meaning, you’re not on Facebook), here’s what happened. On Monday, March 5, this video was uploaded […]

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Posted by Rebecca ColemanPosted in Social Media, YouTube
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Buffer

March 6, 2012

You know I’m anti-auto-posting. I hate that stuff. I unfollow and unsubscribe to people all the time because I hate it so much. Still. In principle, it can make our lives easier. On the day I’m writing this post, I […]

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Posted by Rebecca ColemanPosted in Facebook, Marketing Ideas, Social Media, Twitter
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Strategies vs. Tactics

August 24, 2011

Social Media Marketing: it’s a brave new world. As an artist or a small business owner, you are probably feeling increasing pressure to get involved with social media. You hear warnings all the time: “your customers are on Facebook and […]

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Posted by Rebecca ColemanPosted in Business of Arts, Musings, Social Media
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The Tangled Web: Social Media and the Arts

August 1, 2011

I‘ve know and admired Devon Smith for the last couple of years. We met on Twitter. What I love about Devon is that she is a numbers gal: in this nebulous world of social media marketing for the arts, the […]

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Posted by Rebecca ColemanPosted in Business of Arts, Social Media
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The Role of Social Media in the Vancouver Riot

June 16, 2011

Like the rest of my city, and, sadly, the world, I watched in horror last night as things went from bad to worse. It started with our beloved home team, the Vancouver Canucks, losing the Stanley Cup to Boston in […]

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Posted by Rebecca ColemanPosted in Musings, Social Media
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Social Media Marketing Offline

May 19, 2010

I talk a lot about social media marketing: tips, how-tos, etc. But a new and increasingly interesting field of social media marketing is taking place off line, in the real world. So, I’ve been doing some research on the topic, […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Business of Arts, Facebook, Marketing Ideas, Social Media
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What happens when Social Media and Visual Arts collide?

February 10, 2010

Twitter/Art + Social Media, that’s what. From April 1- May 1, 2010, the Diane Farris Gallery will be presenting an exhibition called Twitter/Art + Social Media, an exhibition of work by artists who use social media for the inspiration, production […]

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Posted by Rebecca ColemanPosted in Business of Arts, Social Media
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The Tricky World of Permissions

February 5, 2010

A couple of weeks ago, my sweetie, who is a singer/songwriter, got invited with another singer/songwriter friend to perform at an open-mic night. The host was a restaurant. The business-savvy owner wanted to video tape them and put the footage […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Facebook, YouTube
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Are you connected?

February 3, 2010

The other day I started thinking about what Social Media looks like, and just for fun, I drew a flow chart of my online presence. It looked like this:

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Posted by Rebecca ColemanPosted in Arts Marketing, Marketing Ideas, Social Media
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Demystifying Social Media Workshop: Dec 1

November 27, 2009

Well, Simon and I are at it again. We have an upcoming, two-part workshop at the Alliance For Arts and Culture on Dec 1. Part 1: 9 am-12 pm Social Media Marketing Theory The marketing game has changed. The internet’s […]

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Posted by Rebecca ColemanPosted in Arts Marketing, Social Media, Workshops
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