I belong to a group of people that all to marketing for Arts Organizations, here in Vancouver. If you are a regular reader of my blog, you’ll know by now that we are suffering from loss of media coverage of our events, due to cutbacks in newspapers, and, this week, the CBC.

It seems, then, more important than ever, to learn about and take advantage of, new ways of generating publicity. For me, right now, it’s about social media. The problem with social media is that it is so new, and because of that, is constantly evolving. Plus, there is a dizzying array of sites out there–how can you possibly manage them all?

I’m so glad you asked. Simon Ogden and I have been asked to lead a workshop on Demystifying Social Media, specifically for Artists. This workshop will take place on May 5, 1-5 pm, at the Alliance for Arts and Culture (938 Howe St).

This four-hour workshop will help neophyte and experienced arts marketers and publicists to navigate this new world of opportunity. Site by site, we will:

• introduce you to the language and etiquette of social media and Web 2.0
• define its place in your personal marketing toolbox
• dispel all those inevitable misconceptions that go hand-in-hand with emerging technologies
• help you create a new media marketing plan that’s right for your organization

Workshop cost: $50 (+GST) for Alliance members, $75 (+GST) for non-members

Please phone 604-681-3535 or email [email protected] to register.

Hope to see you there!