How to be a better blogger

Ah, hindsight, how I love you.

This post is my 100th.

I started blogging as The Art of the Business in January, 2008, as a regular, monthly contributor to The Next Stage.

Funny thing about launching a blog. It’s not hard to do. Pick a topic, pick a name, pick a platform (I’m WordPress through to my core), and go. What’s hard is finding your voice, and sustaining it.

I don’t know if I can help you find your voice. Eight months after launching my blog, and committing to (mostly) 3 posts a week, I am still very much finding my voice. I started out writing about tips and tricks for marketing your theatre production or art practice, but have often written about social media, specifically in the context of marketing. My most popular posts to date involve Twitter, and the loss of the mainstream media (and some ideas about what to do about it).

As I continue to blog, I’m sure my voice will grow and change–it’s just inevitable.

I feel like I am in a bit of a reassessment phase right now with my blog. I’ve been doing it for a while, and  I’ve established a readership. Things, in other words, are cooking along as they should. But there’s always room for improvement, and it is my intention to reassess my blog over the coming weeks, and start to make (hopefully, positive!) changes.

Let me share a couple of really wonderful resources I’ve found recently on blogging that might help you to do the same, if you are so inclined (or to finally take the plunge and start that blog).

ProBlogger is an an amazing resource. Recently, Darren Rowse, who is THE dude at ProBlogger, started and ran a challenge called 31 Days to a Building a Better Blog. Really good stuff–concrete, lots of practical advice and exercises. And now that I have a bit of spare time, my plan is to go back and walk through the course. You can do the same, or you could just buy the e-workbook (it’s a steal at $19.95).

You know how I’m always harping on about how you need a plan for blogging? How you need to post consistently? Andy Wibbells shared this lovely spreadsheet/blogging plan the other day. I’ve downloaded it to my desktop for future use.

Finally, I want to ask your opinion (which is clearly much more important than mine). What kind of posts would you like to see in the future on The Art of the Business? Which ones were your favorites? Should I update something?

The comment section awaits with bated breath…

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Rebecca Coleman

Social Media Marketing Strategist, Blogger, Author, Teacher, Trainer. Passionate foodie, mom to Michael, fueled by Americanos. I love my bike. Soon-to-be cookbook author. Localvore with a wanderlust.

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