I‘ve been noticing this phenomenon a lot lately, and I don’t think it’s because people are being snobby (or maybe I did something really, really bad??). I just think it’s because people are new to Twitter, and they don’t know about checking their @replies/mentions and their DMs.
So…. The most important thing you need to be doing on Twitter, is checking your @reply/mentions and your DMs.
If you have no idea what any of that means, then watch this:
The other thing I think might be happening out there in the Social Media World is that businesses, understanding that this whole Social Media thing might be passing them by, are hiring consultants to come in and create Twitter accounts for them. This is not necessarily a bad thing, but it is a bad thing if all you do is program in a bunch of tweets and then ignore your Twitter account because it’s on automatic pilot.
Twitter is about creating conversations!
Rant complete. Thank you for listening.