It’s like dejavu all over again… I’m pretty sure I’ve already made this video. But with all the new changes to the Facebook interface, things have changed again.

Why would you want to install a MailChimp Signup on your Facebook Page? Well, the goal for any of your social networking is

• to make it as easy as possible for people to connect with you
• to allow people to connect with you in the way that they want to connect with you
• to build up your numbers and your engagement.

So, if someone comes to your Facebook page, and they see that you have an e-newsletter there, perhaps they’ll like what they see, or be tempted by your offer of deals or discounts. And they can sign up for it, without ever having to leave Facebook. Pretty cool, hey?