I have some exiting news coming up soon… about a workshop I’ll be co-leading at a large international conference later this year.
The workshop’s content is going to be “what to do after you hit ‘publish…”
For all of us who are bloggers, we put a lot of heart and soul (and sometimes money) into doing what it is we do. We’re driven by passion for our subject matter, and a mad love for our readers.
But just because you wrote the world’s most amazing blog post doesn’t mean that anyone is going to actually read it. For better or for worse, after you hit “publish” you aren’t done. You still have a bunch of work to do.
Today’s infographic is a checklist of 12 Things To Do After You Hit “Publish” on Your Blog Post.
Some of the points on this infographic that have worked really well for me:
1. Keyword optimization: Yoast helps me with this every day. Thank you, Yoast! If you don’t have the Yoast plugin, download it. It rocks.
2. Tailor your status updates. It goes without saying that you’ll post your published blog post to Facebook, Twitter, LinkedIn, G+, etc… but how do you do that? A boring status update with just the title of your post?? Snore! Don’t do it! Instead, write a teaser of your content, and then share the link. Tailor your update to each of the different sites, writing something slightly different for each, and including hashtags, if appropriate.
3. Social Bookmarking. Are you bookmarking your blog posts on sites like Stumble Upon, Delicious, or Digg? As long as you are a regular user of these sites, and you bookmark other sites as well (not just your own), social bookmarking can be a really awesome source of traffic.
4. Email signature. Do you have your bog’s URL in your outgoing email signature? I like WiseStamp, as it pulls my blog’s RSS feed, and always displays my latest post in my email signature.
5. Comment on other blogs. Hands down, commenting on other blogs is one of the greatest ways to market your blog. You create a linkback to your blog from someone else’s, which is both good for SEO and for real-life traffic. Just make sure your comments are not spammy, and they are relevant and thoughtful. A simple “awesome blog post, brah!” is not really enough.
6. Recycle content into your newsletter. Every time you send out a newsletter, make sure it includes links to your top blog posts that month (or week).
7. Seek to help people on Twitter. In the Twitter search bar, do a search for a hashtag that’s similar or the same as the one you’re using to promote your blog post. Look for people asking questions about the exact thing you are writing about. Answer their question, and send them a link to your post. Solving people’s problems is a wonderful way to promote your work!
And without further ado, here’s today’s infographic:
Infographic courtesy of divvyhq.com