Rebecca Coleman If you’re not creating video, why not? In 2017, there are fewer tools more important to your business. Many small businesses are afraid of video for various reasons. Technical complications: the need for gear, learning how to edit, etc Don’t […]
Well, well, it’s been an interesting week in the Instagram world. Instagress shut down First off, Instagress, an incredibly popular Instagram tool, got shut down. And I mean shut down. It’s gone. If you’re unfamiliar with Instagress, I’ve written about […]
I haven’t talked too much about what’s going on in my other life here, but I think it’s time. You probably know that I live a bit of a dual life. Here, I’ve been blogging for nearly 10 years, and […]
Well, I’m off to Social Media Camp this week. Should be fun! I can’t wait to hand out with all my nerdly friends and meet some new ones in Victoria, which is a beautiful city with an awesome food scene. […]
Hoooleeey! When I first started doing research for this post, I thought it would be a pretty quick affair. Not, as it turns out, true. I knew there were quite a few live-streaming platforms or apps out there, but I […]
I get asked this question a lot: what’s the lifespan of a tweet? Of a Facebook post? It’s a good question, because understanding how long your social media posts last for can inform how often you should be posting. Twitter, […]
The advent of “instant stories” is a relatively new one. It all started with Snapchat. This instant messaging service was especially popular with teens and those in their early ’20’s–you could take photos or short videos of yourself, and send […]
Social media has come a long, long way. Way back, 10 years ago, when I first started dipping my toes in these waters, it was a very different situation. Social media was thought of as mostly for fun, not for […]
I’ve been teaching the same class, MKTG 1550, Social Media Marketing for Business, over at BCIT for the last 6 or so years now. The end goal of every class is the same; my students create a social media marketing […]
There’s no denying that Facebook Contests are a great way to drive up your page’s likes and to increase its engagement and reach. Basically, at the end of the day, people just really love getting stuff for free. And if […]