Influencer Marketing: Link Roundup

Well, I’m off to Social Media Camp this week.

Should be fun! I can’t wait to hand out with all my nerdly friends and meet some new ones in Victoria, which is a beautiful city with an awesome food scene.

My presentation, Influencer Marketing: How to Influence the Influencers will take place Wednesday, May 3 at 2:25 pm. If you’re at #SMC2017, stop by!

I wanted to create an additional resource for those attending my workshop, so I thought I’d pull together a roundup of links on Influencer Marketing. I’ve been reading a lot about this online lately in preparation for my presentation.

Influencer Marketing

Influencer Marketing is when businesses work with “Social Media Influencers” to help get the word out about their products or services. Basically, they use the influencer’s following as their own… getting recommendations or shoutouts from those with active and engaged social media followings.

My workshop will cover the system I’ve created to do this.

But in order for you to understand more about it, I’ve pulled together some additional reading:

UPDATE: you can download the PPT from my presentation here: Influencer Marketing. And the Excel spreadsheet here: Influencer template.

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Rebecca Coleman

Social Media Marketing Strategist, Blogger, Author, Teacher, Trainer. Passionate foodie, mom to Michael, fueled by Americanos. I love my bike. Soon-to-be cookbook author. Localvore with a wanderlust.

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