If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Branding. It’s a word we hear thrown around a lot these days. I would define “brand” as being your business’ personality. It can include, among […]
In its 2013 edition of The State of Inbound Marketing, HubSpot reported businesses on average see 34 percent of all leads coming from inbound marketing, while traditional outbound methods are responsible for 22 percent. In case you need a quick […]
Well, it looks like Google is slowly but surely taking over the world. Your Google+ profile may now be just as important as your Facebook or your LinkedIn in terms of the face you present to the world. You may […]
I was teaching my class this week about Google+, and I started to realize something. I like G+. It’s grown on me. This wasn’t always the case. Back when they launched G+ in June of 2011, I must admit to […]
As a blogger, you’re probably already dealing with PR folks, or if you aren’t, you will be soon. PR, or Public Relations people, are often hired by companies or brands to help them do outreach, and that outreach can include […]
This is a busy time of the year. I’m giving three presentations at three different conferences during this 10-day stretch! If you, like me, want to do more public speaking engagements and really make them count, then this guest post […]
A couple weeks ago, I finished up a 12-week blog series about how to monetize your blog. I loved having a blog series. It was incredibly motivating, and I learned so much! As soon as I was done, I wanted […]
When you think of “Tech start up success” in Vancouver, what’s the first company that comes to mind? Hootsuite. Right? Well, I have news for you. Vancouver is more than just a one successful-startup town. I’d like to introduce you […]
Last week, I had the opportunity to attend #LDRTG13 in Whistler. This is a private trade show that’s put on through London Drugs, where LD employees (and special guests!) get a sneak peek at all the cool new up-and-coming tech […]
I‘m teaching Twitter this week to my classes, and it’s always one of my favourite things to do. Twitter is such an intimate medium: I know it seems like you’re talking 1-6,000 (or however many followers you have), but really, […]