If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!A couple weeks back, I had a full-on nervous breakdown. I had just come off of working a 30-hour weekend doing my social media and […]
It’s a matter of balance. If you post too often to your social media, you risk burning out your followers, and having them unfollow you. But if you don’t post often enough, you look lazy or uninformed. Truthfully, if you […]
Last week, my friend Vicki was writing her weekly column for the newspaper in the town where she lives. She was stumped about what to write, so she put it out to her FB friends. One of my biggest pet […]
Regular readers will know that I’m on a bit of an Influencer Marketing kick these days. In this era of failing newspapers, magazines and TV shows, influencers like bloggers, Instagrammers and YouTubers are rising. Small businesses can work with influencers […]
Once upon a time, a long time ago when Facebook was young, we used Facebook Groups to market our businesses. This was because at that time, although Facebook Pages existed, they were only for movie stars–actually genuinely famous people. The […]
There’s a term you may have heard in the blogging world, and maybe you’re not clear about what it is and how it may be of use to you. That term is “the Longtail.” If you’re a blogger, than the […]
Last weekend was The Wellness Show. I have been working with them for the last 7 or 8 years, doing both their traditional PR and also building up their social media channels from scratch, bit by bit. When I got […]
I live in a constant state of wanderlust. I always have. Sometimes when I get in my car, if I’m on the highway, I just don’t want to stop driving. Going past the airport makes me want to go in […]
We’re almost 2 months into 2017; how’s your year been so far? Mine’s been pretty amazing, I have to say… I think 2017 is going to be pretty great. When it comes to promoting your business, there are certainly some […]
When I was 16, I read Robert Bolt’s A Man For All Seasons. It tells the story of the martyr, Sir Thomas Moore. That same year, I took a creative writing course. Now, I should say for the record, that […]