Why social media?

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!(the following is an excerpt from my e-book: Guide to Getting Started with Social Media for Artists and Arts Organizations) Marketing is creating relationships built on trust. The days of heavy‐handed, high‐pressure sales tactics are gone. The advent of Television, mass print, and the internet made it easy for advertisers to get their products under our noses. But after many years of being bombarded with literally thousands of ads per day, we have developed the ability to tune it out. I see us returning to the day of the door‐to‐door salesman. In the ‘50’s, housewives often bought wares […]

Wanderlust

My parents were gypsies. Okay, that’s not technically true, but it’s something I joke about all the time. You see, I’m the youngest (by far) of five kids. And by the time my older siblings were old enough to have […]

Happy Birthday to me

Today’s my birthday. And not just any birthday. You see, today I turn 40. So today’s blog post is dedicated to a little self-reflection. More than anything today, I feel really, really grateful. I have a successful business, a great […]

E-book reviews

On June 21, I launched my first e-book: Guide to Getting Started with Social Media for Artists and Arts Organizations. I wanted to share with you some of the things that other people are saying about it. From Simon Ogden, […]

Theatre Tweeple II

In February, I put up a post of Theatre people that I follow. That was a few months ago, and I’ve acquired a few since then. In honour of #FollowFriday, here they are (in geographic order): BRITISH COLUMBIA @CTibbs: Camilla […]