At the risk of sounding incredibly fickle (I’ll just say it’s a job hazard), my new love is Instagram. I’ve been already Instagramming for a couple of years, now, but recently, I made the effort to really kick it up […]
People ask me all the time, “how do I get followers?” While I’ve never been an advocate of garnering bajillions of followers (because engagement is just as important, or maybe even more important than numbers), I will admit that having […]
You know I’m anti-auto-posting. I hate that stuff. I unfollow and unsubscribe to people all the time because I hate it so much. Still. In principle, it can make our lives easier. On the day I’m writing this post, I […]
Witness my love/hate relationship with Starbucks. While I resent them for being a huge, faceless corporation that sells, for the most part, terrible-tasting, too sweet, overpriced caffeinated beverages, I still go there. There’s one on every street corner, it seems, […]
When I teach workshops and classes, I often start by talking about the changes that are currently happening in the world of marketing. We are increasingly moving from a state of “push” marketing to “pull” marketing, the main difference between […]
Here are two things you may or may not know about me: I am a huge believer in niche marketing I inherited my dad’s eyebrows (bad) and his dimples (good) What do these things have in common? Vancouver is currently […]
A couple of weeks back, Susan Elcox posted this on my Facebook Page (which, kids, if you haven’t headed over and “Liked” yet, well, you should. Smooth, hey?): To do research for this post, I met with my dear friend, […]
The other day, Mary posted this question on my Facebook page: So, Mary, this one’s for you. I did a bunch of highly unscientific research, namely, I put Mary’s question out to my networks. What I found was, that, overwhelmingly, […]
I have recently discovered Mad Men. It started at Christmas, but I’ve now watched the entire series to date. If you’ve not watched Mad Men yet, the show is a drama that follows the adventures of a Madison Avenue Advertising […]
A loaded question, hey? 😉 I may be biased putting up a post like this. After all, I do make a living as an arts publicist. But I really liked this blog post that was sent to me this week […]