Rebecca on the Sage Advice Podcast
Happy New Year, friends! Those of you who are regular readers know that I am a giant podcast nerd. I have been for a very long time, even before the current golden age of podcasts in which we now find […]
Content Creation Strategies for Marketers #Infographic
When it comes to creating social media content, there are generally thought to be “Three C’s:” Content Creation: any content that comes out of your head. Primarily takes the form of blog posts, e-newsletters, videos. Content Curation: content that comes […]
Social Media 2017
The year is coming to a close, 2017 is just a few weeks away. 2016 was certainly an interesting year in social media. Some things happened that I would have never predicted: namely the loss of some pretty big social […]
Content Curation Strategy [Infographic]
I have buckets full of respect for folks who do nothing but create original content on all their feeds. But it is an immense amount of work to be creating original content every day, so most people will fill in […]
Creating a Social Media Marketing Plan [Infographic]
With my classes, currently, we are moving into that time of the semester where we are beginning to create social media marketing plans. I would encourage anyone out there who is using social media to market their business to have […]
Which Social Media Tool is Right for Which Demographic? [Infographic]
Let’s talk niche markets and strategy. Let’s say you need to drive a screw into a wall to hang a picture on. Could you use a hammer to do that? Sure. Probably. But it wouldn’t be the best way to […]
Posting Inspiration: Daily Hashtags [Infographic]
Well, we’ve all been there. It’s a normal day, heading for the evening, and all of a sudden you realize you have yet to post to Instagram! Or your Facebook page. And you have zero ideas. Nothing. Nada. Inspiration is […]
21 Rules For Effective Social Media Marketing Strategies [Infographic]
Social Media. It dominates our lives in so many ways; it’s changing us, and we, in turn, are changing it. When it comes to using social media for marketing, lots of people are doing it, but some strategies are more […]
Content Marketing: Are We Doing it Right? [Infographic]
I’ve been doing content markteing online since 2007. That’s just a fancy way of saying I’ve been writing this blog since then. Content Marketing, or “pull” marketing, is just about creating useful or valuable content that is then going to […]
Managing Social Media at a Huge Event: #SageSummit
While attending Sage Summit a couple weeks back in Chicago, I spent quite a bit of time with the social team. I, along with a few other social influencers, were there to “report” on the conference, and generate social content […]