A few weeks back, I was visiting my friend Russel in Victoria, and I spotted a book in his bookshelf that caught my eye. It was called Stop Chasing Influencers,The True Path To Building Your Business and Living Your Dream, […]
Email lists. It feels to me like that’s where it’s at, when it comes to marketing. If you have a good, solid email list, and you come out with a new product or service, you’ll be fine. We’ve strayed away […]
Always Provide Value. It’s the golden rule of social media, and even though we are now officially 10 years in, there are still so so many businesses that are not following this rule. A quick look at their Facebook pages […]
In one of my other (many) lives, I’m a food blogger, and I was recently assigned to write a piece on restaurants with great patios. I reached out to several of these restaurants via Twitter, and was surprised at the amount of time it […]
How I spent my Christmas vacation: 4 days, my certain special someone, a cabin on Mayne Island, books, magazines, movies, good food, and wine. It was fantastic. Like most people who are ‘getting away from it all’, my main goal […]