Lessons from the Farmer’s Market
I’ve been on the road for the last few weeks. This summer, I’ve made it my mandate to explore my own backyard, visiting various locations in BC, and writing about the local food scenes for my other blog. Part of […]
Influencer Marketing in 2018
Last week, I may have written a 1,000 word rant about all the problems with influencer marketing in 2018. Sorry/not sorry? I mean, this is the reality of the world today: influencer marketing is huge. The potential is huge. But […]
The Problems with Influencer Marketing
When I was prepping to write this blog post, I did a bunch of research on where we are currently at in the world of Influencer marketing. Maybe it was just the search strings I used, but I was hard […]
Influencer Marketing: how to connect with Influencers in your Business’ niche
The last few years have seen the rise of the influencer in the world of marketing. You see, as algorithms muddle our feeds and the price of advertising rises, businesses are looking for new ways to connect with their clients […]
Influencer Marketing: Link Roundup
Well, I’m off to Social Media Camp this week. Should be fun! I can’t wait to hand out with all my nerdly friends and meet some new ones in Victoria, which is a beautiful city with an awesome food scene. […]
Enter the Micro-Influencer #Infographic
Regular readers will know that I’m on a bit of an Influencer Marketing kick these days. In this era of failing newspapers, magazines and TV shows, influencers like bloggers, Instagrammers and YouTubers are rising. Small businesses can work with influencers […]
Influencer Marketing Tips [Infographic]
Earlier this week, I shared some information and tips for creating a network of influencers. Influencer networking is gaining a lot of popularity these days, as they allow us, as marketers and business people, to be able to reach a […]
Influencer Marketing: The Content Code
Influencer Marketing. You’ve likely heard this term being bandied about the internet a lot lately. But what is it? And how can it help your business? And what steps should you be taking to begin working with influencers? Good questions, […]