People ask me all the time, “how do I get followers?” While I’ve never been an advocate of garnering bajillions of followers (because engagement is just as important, or maybe even more important than numbers), I will admit that having […]
I would love to attend this myself, but July 7 is my son’s 9th birthday, so I will be busy celebrating with him and hosting a mob of kids at Hillcrest Pool. Pray for me. However, my son’s birthday is […]
Apparently animals rule Facebook NFP Pages. According to a brand-new study just released today by San Francisco’s M + R Strategic Services, Facebook Pages dedicated to Not-for-Profit organizations that were dedicated to animal health and welfare experienced the most growth […]
A ny of my regular readers will know that I’m no big Klout fan, despite having gotten loads of Perks (totally loving the Neutrogena Naturals!). I still have huge issues with how they calculate their scores, and with how pushy […]
A year and a half ago, I attended the very first Eat.Drink.Tweet Conference in Penticton. They keynote was delivered by Rick Bakas, who specializes in creating social media strategy for wine labels. In his keynote, Rick talked about the concept […]
As I venture deeper into the world of using social media for non-profits and charities, it’s always interesting to come across organizations that are using Social Media to create positive change in the world. I’ve long said that social media […]
I‘ve long been a proponent of microlending programs. For only a small amount of money, you can give a woman in a developing country like Africa the means to feed her entire family, by funding her to purchase a sewing […]
My world, and my business, are in a constant state of flux. Social Media is still so new, and it changes on an almost daily basis (both G+ and MailChimp recently got overhauls, have you noticed?). There are no rule […]
This is the second of a two-part post. You can read Part 1 here. Meet my friend and Marketing/PR Colleague, Pamela Smith. For the past 10 years, she has been running a PR Company called Elevated Communications, dedicated to working […]
This past week, the world witnessed what is likely the most powerful social media campaign to date. In case you were under a rock (meaning, you’re not on Facebook), here’s what happened. On Monday, March 5, this video was uploaded […]