Writing the perfect status update is equal parts art and science. You need to capture someone’s attention, and you only have a fraction of a second to do so as they scroll past. This is part of the reason why […]
I’m someone who spends a great deal of time on social media. I have to–it’s my job. And there are days when I shake my head… and wonder “what were they thinking when they posted that??” Friends are, of course, […]
Last year, someone sent me a link on Facebook. Around that time, a song called “All About That Bass,” by Meghan Trainor was really popular. I have an 11-year-old son, so we listen to pop music stations in the car, and […]
Earlier this week, I shared some information and tips for creating a network of influencers. Influencer networking is gaining a lot of popularity these days, as they allow us, as marketers and business people, to be able to reach a […]
Influencer Marketing. You’ve likely heard this term being bandied about the internet a lot lately. But what is it? And how can it help your business? And what steps should you be taking to begin working with influencers? Good questions, […]
If there’s one thing, more than any other, that makes my job frustrating, it’s the fact that nothing ever stays the same. Rules in my world change almost on a daily basis. The Facebook algorithm, the Google algorithm, new social […]
Today I have a guest post for you from Corrin Foster. This topic is one that’s near and dear to my heart–I am a big believer that social media allows us writers to create our own platforms and to garner an […]
One of my more popular posts these last few months has been this one: How to Remove Embarrassing Photos from Social Media. I thought I’d follow that post up today with a second post about how to change your privacy […]
Last Sunday, I drove up the Sea-to-Sky highway to Squamish to attend The Canadian Internet Marketing Conference. I was actually there to do more than attend. Last year, Darian (one of the conference organizers), had asked me if I’d participate, […]
Last weekend, I was asked to be on a panel at the Canadian Internet Marketing Conference. It was a packed room with 250 attendees, and I was part of the biggest panel at the conference. There ended up being 7 […]