Video! A few months back, I read this article about how video is going to be the dominant marketing tool of 2016. Wait, I thought. YouTube is 11 years old, how can we say it’s the next new thing? Video […]
Call to action. CTA. Call it what you like but you can’t live without them in today’s world. You can use a CTA anywhere; on your blog, your website, Facebook, Twitter, Instagram, Snapchat. Why are they important? First of all, […]
I’m not normally one to talk about competition in the blogopshere. It’s a universe that hopefully holds a place for all of us. But to be fair, we all want more traffic, more eyeballs, more clicks. Today’s infographic is all […]
Help! I don’t know what to write! Does this sound familiar? I feel like this about 50% of the time! I’m responsible for a lot of content every week… and sometimes I draw a blank when it comes to inspiration. […]
I have a quick and fun infographic for your Friday! Truthfully, it’s not enough any more to just do one kind of social media. These days, if you’re not promoting your stuff across channels, you’re sunk! You can’t put all […]
I just published my second guest post for the Constant Contact blog, and I have to say, I’m loving writing this series on Content Curation versus Content Creation. We create content because it gets us seen. Good quality content gets […]
Gentle reader, what a week it’s been! I was attending a conference in New Orleans this past week (I’m writing this blog post from my hotel in the Big Easy–I fly home today), so I didn’t write any new content […]
Writing the perfect status update is equal parts art and science. You need to capture someone’s attention, and you only have a fraction of a second to do so as they scroll past. This is part of the reason why […]
I read something the other day that knocked my socks off, and I thought I’d share it with you. Instagram now has about the same amount of active monthly users as Twitter. Okay. So–whatevs, right? What’s the big deal? The […]
Earlier this week, I shared some information and tips for creating a network of influencers. Influencer networking is gaining a lot of popularity these days, as they allow us, as marketers and business people, to be able to reach a […]