Book publishing and social media are not always good bedfellows. When I’m teaching I specifically choose not to have a textbook for my course. The main reason for this is because it’s a challenge to find a book that’s actually […]
Influencer Marketing. You’ve likely heard this term being bandied about the internet a lot lately. But what is it? And how can it help your business? And what steps should you be taking to begin working with influencers? Good questions, […]
A while back, I decided to teach myself about blog monetization. I should probably say that this blog has been monetized from day one. In fact, I created it as a marketing tool for my then fledgling publicity company. The […]
Email lists. It feels to me like that’s where it’s at, when it comes to marketing. If you have a good, solid email list, and you come out with a new product or service, you’ll be fine. We’ve strayed away […]
Always Provide Value. It’s the golden rule of social media, and even though we are now officially 10 years in, there are still so so many businesses that are not following this rule. A quick look at their Facebook pages […]
In one of my other (many) lives, I’m a food blogger, and I was recently assigned to write a piece on restaurants with great patios. I reached out to several of these restaurants via Twitter, and was surprised at the amount of time it […]
No doubt about it, Pinterest is rapidly becoming a powerful tool for marketers in social media. What I think is so interesting is that it’s not just people with visually-oriented businesses that are starting to really make good use of […]
In the Maritimes, there is a tradition. When you go to a bar with a group of friends, instead of saying “Cheers!” or “Salut!”, you say “Sociable!” The term sociable is even sometimes used in reference to a party. This […]
I just LOVE it when I get these kinds of emails: Dear Rebecca, I’m an avid reader of your blog, and I love your new look. It’s obvious to me that you haven’t missed a beat and you’re still doing […]
There are a million “I make money online!” sites out there. They’re everywhere: How I made a bazillion dollars from blogging, and you can, too! It reminds me of that scene in A Charlie Brown Christmas (my son’s favorite): I […]