When it comes to creating social media content, there are generally thought to be “Three C’s:” Content Creation: any content that comes out of your head. Primarily takes the form of blog posts, e-newsletters, videos. Content Curation: content that comes […]
Well, we’ve all been there. It’s a normal day, heading for the evening, and all of a sudden you realize you have yet to post to Instagram! Or your Facebook page. And you have zero ideas. Nothing. Nada. Inspiration is […]
Social Media. It dominates our lives in so many ways; it’s changing us, and we, in turn, are changing it. When it comes to using social media for marketing, lots of people are doing it, but some strategies are more […]
Late in 2015, there was a spate of blog posts that all declared that 2016 was going to be the year of video. It really has proven to be true. Snapchat was already allowing video, but has since added an […]
With Facebook’s announcement last week that their algorithm will now be more in favour of family and friends, many Facebook pages will see their organic reach fall yet again. I know I have noticed it on the pages I administrate. […]
I am completely stoked to attend Sage Summit 2016 in Chicago at the end of July this year. You might remember my excitement last year when I attended the annual small business conference last year in New Orleans. It was […]
The psychology of marketing. It’s an incredibly interesting field, and also one that’s a little… devious. Understanding how the human brain works can help us all to be better marketers. For example, we know that campaigns that strike an emotional […]
Sometimes I feel like we get (okay, maybe just me?) get so caught up in the day-to-day running of our Facebook pages that we forget to stop and take a step back. It’s time for a Facebook Page Audit! I […]
This week, I’m teaching my classes about Facebook. It’s the class that I often dread the most… I have such a love/hate relationship with that Social Media Giant. Facebook, to me, is by far the trickiest of all the social […]
While there certainly is a lot of leeway in the world of social media marketing for different techniques and platforms, it seems like what you don’t do is as important as what you do. Making mistakes on social media can […]